Earlier this year, the North Country Chronic Disease Prevention Coalition, a project of the North Country Healthy Heart Network, launched the Do I Have Prediabetes campaign, which encourages people to take a risk test to determine if they should talk to their doctor about prediabetes.
The awareness campaign placed fun, informative trailers in movie theaters across the region, and leveraged social media and other platforms to promote the risk test. Our movie theater partners have been closed due to COVID-19, thus stalling one of the central components of the campaign.
We’re pleased to announce that the campaign is live once again on social and digital platforms. We are also cautiously optimistic that movie theaters will begin to reopen in the fall.
Prediabetes means a person’s blood glucose, or sugar, level is higher than average — but not so high that it would result in a diagnosis of type 2 diabetes. When left untreated, prediabetes can lead to type 2 diabetes. Current data shows that one in three American adults has prediabetes. Early treatment can often reverse that diagnosis, especially when treatment includes managing weight, getting active, quitting smoking, and eating healthier.
Initial analytics from the Do I Have Prediabetes Campaign are encouraging. Working with our partners at Screen Vision and the Ad Council, we’ve tracked increased traffic to doihaveprediabetes.org, where people are actively taking the risk test. We thank our coalition partners for helping to promote the campaign: Adirondacks ACO, Adirondack Health, Adirondack Health Institute, UVM Alice Hyde Medical Center, Clinton County Public Health, UVM Champlain Valley Physicians Hospital, UVM Elizabethtown Community Hospital, Essex County Public Health, Franklin County Public Health, and HIXNY.