The FNV (fruits and vegetables) campaign, created by the Partnership for a Healthier America and presented locally by the North Country Healthy Heart Network, aims to encourage people to eat more fruits and vegetables through clever, fun marketing that leverages the popularity of athletes and entertainers like Rob Gronkowski, Steph Curry, Jessica Alba, and many more.
Local FNV partners include Saint Regis Mohawk Elementary School and Saint Regis Mohawk Health Services, and Bear’s Den, Akwesasne Mini Mart, Speedway, and Twinleaf convenience stores.
“Over the next several months, prominent businesses and organizations in and around Akwesasne will display FNV marketing materials that promote healthy living and healthy choices in the same way other big brands market their products,” said Kim McElwain, Nutrition Program Manager at Saint Regis Mohawk Health Services. “Every day, we’re confronted with advertising for all sorts of food and beverages— some of it healthy, some not — but we don’t often see marketing materials promoting fruits and vegetables. Our goal is to change habits and increase the sale and consumption of fruits and vegetables — fresh, frozen, canned, or dried.”
“We’re grateful that these businesses and community organizations are participating in the exciting FNV campaign,” said Ann Morgan, the Heart Network’s executive director. “Increasing visibility of fresh produce helps keep fruits and vegetables on everyone’s minds.”
Partners kicked off the FNV campaign by surveying customers at convenience stores in the Hogansburg area; St. Regis Mohawk Elementary School and Saint Regis Mohawk Health Services also provided surveys. When the campaign is finished, additional research will be completed to determine if consumption and or shopping patterns changed as a result.
Based in Saranac Lake, the Heart Network works with local partners across the North Country to build foundations for healthy communities. FNV is part of a larger effort by the Heart Network to reduce obesity in the North Country. With funding from the New York State Department of Health’s Creating Healthy Schools and Communities program, the Heart Network partners with schools, businesses, convenience stores, and communities to implement strategies that make eating well and getting physical activity easier for residents of northern Franklin County.
The Heart Network’s Creating Healthy Schools and Communities program joins with the new North Country Chronic Disease Prevention Coalition and continued efforts to help people quit smoking to promote healthy communities across the region. To learn more about the North Country Healthy Heart Network, visit www.heartnetwork.org or call (518) 891-5855.