Fruits and vegetables are a brand now!

Local businesses and organizations are teaming up with some of the biggest names in sports and entertainment to boost the visibility of fruits and vegetables in our stores and communities.

The FNV (fruits and vegetables) campaign, created by the Partnership for a Healthier America and presented locally by the North Country Healthy Heart Network, aims to encourage people to eat more fruits and vegetables through clever, fun marketing that leverages the popularity of athletes and entertainers like Rob Gronkowski, Steph Curry, Jessica Alba, and many more.

Local FNV partners include Saint Regis Mohawk Elementary School and Saint Regis Mohawk Health Services, and Bear’s Den, Akwesasne Mini Mart, Speedway, and Twinleaf convenience stores.

Click here to learn more.